“Square1 has been an essential resource to the Club and has delivered relevant and insightful business and communications advice.”
Tom Glick - DCFC President and CEO
Derby County FC
The Task
- Design and implement programme to raise the profile and reputation of Derby County Football Club (DCFC) and it’s owners, General Sports & Entertainment (GSE)
- Position American owners on local, national and international stage as the right custodians for the Club, fusing their experience of professional sports in America with the rich history of DCFC
- Provide wider Football Industry intelligence to Club’s Executive
- Utilise strong links with the Sports Media and City of London to introduce Executives to potential commercial partners
The Execution
- Utilising strong links with key media outlets and reporters, Square1 Consulting brought the story of DCFC and GSE to a wider and influential audience;
The Results – Reputational Management
DERBY’S NEW GENERALS PROVIDE AN UNUSUAL AMERICA SUCCESS STORY
Gabriele Marcotti
13 February 2009
“They (GSE) have listened to what every fan will tell you – atmosphere is worth far more than squeezing out every last pound, both on the pitch and in the long-term goodwill of supporters”
Duncan White
16 January 2009
DERBY COUNTY DRIVEN BY AMERICAN DREAM TEAM
Jamie Jackson
2 August 2009
The Results – Profile Raising
SOCCER SATURDAY – Behind the Scenes Profile of Tom Glick & Tim Hinchley
December 2008
SQWARK BOX – Tom Glick Live Studio Guest
May 2009
BLOOMBERG NEWS EUROPE – Profile of how Derby County had been surviving the recession
August 2009
The Results – Global Reach
DCFC reached Carling Cup Semi Final in January 2009- Square1 Consulting devised and implemented a series of interviews with international media outlets to highlight how club’s forward thinking Executives were making the most out of the fixtures
- Key articles filed by the Associated Press, Reuters and Bloomberg
- Combination of fixtures, interviews and appointment of Nigel Clough as manager saw huge spike in international coverage
Client Testimonial
“Square1 has been an essential resource to the Club and has delivered relevant and insightful business and communications advice. They have introduced us to industry leaders to help us accelerate our growth of the Club’s commercial endeavors. Square1 have also facilitated positive media coverage on and off the sports pages – positioning the Club’s management team and North American ownership group as the right custodians for Derby County.”
Tom Glick – DCFC President and CEO